From May 19th to 21st, the highly anticipated SIAL CHINA International Food Exhibition was grandly held at the Shanghai New International Expo Centre. As one of the world's top three food exhibitions, this year's event brought together over 5,000 exhibitors from 75 countries and regions to participate in this grand gathering for the food industry.
Nanguo Foodstuff Industry Company, a renowned Hainan time-honored brand, stood out at the exhibition with its unique local characteristics, becoming a major focal point for attendees. Located in Hall N1, Nanguo's 84-square-meter booth featured a design theme inspired by Hainan's iconic coconut groves, creating a rich tropical ambiance. Stepping into the space, visitors felt instantly transported to Hainan's sandy beaches amidst coconut trees, greeted by the refreshing aroma of coconuts that showcased the region's distinctive charm.
In terms of product display, Nanguo showcased a range of its star products, including Pure Coconut Powder, Coconut Latte, Cold Brew Pure Coffee, Pour-Over Coffee, Coconut Energy Bar, and Dried Raw Coconut . This lineup highlighted the brand's deep exploration of Hainan's local ingredients and refined craftsmanship, further emphasizing its commitment to health, naturalness, and delicious flavor. Particularly noteworthy was the Nanguo Pure Coconut Powder. Utilizing a low-temperature cold-brew locking technology, it maximally preserves the coconut's nutritional content and rich aroma, attracting significant interest from health-conscious consumers.
Geographically, the majority of clients engaged during the event were from Shanghai and the East China and North China regions. Key partners included supermarkets, procurement agents, retail and wholesale distributors, as well as private domain and online clients, who expressed strong interest and actively discussed potential collaborations. The exhibition also drew considerable attention from international buyers. Clients from countries like South Korea and Turkey praised Nanguo's specialty products, recognizing their significant market potential and bright prospects for success internationally.
Through its participation in SIAL CHINA 2025, Nanguo not only showcased the allure of Hainan's unique delicacies but also significantly expanded its market channels and strengthened communication and cooperation with domestic and international partners. Moving forward, Nanguo remains committed to its philosophy of innovation and development. Leveraging Hainan's geographical advantages and resource strengths, the company will continue to introduce more high-quality, healthy food products, bringing the unique flavors of Hainan to wider markets worldwide.